‘ People buy with their eyes’ – It might be a little cliche, but to some extent it’s true. In the majority of cases, consumers make decisions about the type of product they want to buy, whether it’s a pair of shoes or a new shirt, but it is the way these products look on the shelves that determine where they make their purchase from. That’s why high street shops employ merchandisers – to make their products look as appealing as they can. Continue reading